Este texto, do fundador da Netflix (que foi criada há 25 anos!!):

We launched Netflix 25 years ago this week. In celebration, I’ll be sharing some of my favorite memories—from the initial idea through the years I spent at the company.

Welcome to the Netflix Chronicles.

We’ll start with the question I get asked more than any other: where did the idea for Netflix come from?

When people ask me this question, they want an “epiphany” moment. They’re looking for the story about two guys who can’t make their rent, and… boom! There’s AirBnB. They want the guy who can’t get a cab on New Years Eve and… aha! There’s Uber. Or the guy who gets stuck with a $40 late fee on a movie, and… eureka! There’s Netflix.
 
These stories suit our romantic notions of entrepreneurship. And they are good stories, but they are not the whole story. In the case of Netflix, there was an overdue copy of Apollo 13 involved, but the idea for Netflix had nothing to do with late fees—in fact, we charged them too at first. The truth is that the idea for Netflix didn’t appear in a moment of divine inspiration.
 
It’s a fact of entrepreneurship that for every good idea, there are a thousand bad ones. And sometimes it can be hard to tell the difference. Personalized shampoo. Customized baseball bats. Customized dog food. These were all ideas I pitched to my co-founder Reed Hastings. I thought all these ideas were better than the one that would eventually become Netflix.
 
25 years ago, I had no idea what would work and what wouldn’t. All I knew was that I wanted to start my own company and sell things on the internet. That was it.
 
You see, the best ideas rarely come to you in a flash of lightning. They make themselves apparent much more gradually, over weeks and months. When you finally uncover that great idea, people may call you crazy. And they may be right.
 
But sometimes… just sometimes… those crazy ideas actually work.

Marc randolph - Netflix Co-Founder